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Why Are More Couples Choosing Asscher Cut Lab Grown Diamonds?

I've noticed that more people are talking about Asscher cut lab grown diamonds lately. Is it because they're more affordable, or do people simply like the vintage-inspired shape?

I'm trying to understand what makes this cut different before buying my engagement ring.

I found this collection with several Asscher cut styles:
https://www.antiquecut.com/collections/asscher-lab-grown-diamond-rings

Has anyone purchased from a similar collection? What was your experience?